what is responsive web design

WHAT IS A RESPONSIVE WEB DESIGN, AND HOW IT WORKS?

Aaron Hurlburt Website Designer

Even if you are promoting your business well and bringing traffic, it’s not necessary that it will convert to sales. That can be frustrating. But everything has a reason. Mobile phones have become the more popular device choice for people. Hence, to boost business, one must think accordingly. That’s where a responsive web design comes into play. If you are wondering what is responsive web design and how it works, this blog will answer your questions.

What is Responsive Web Design?

A website is your store. Its sole purpose is to showcase your products, keep the customers engaged and eventually drive them to purchase. If your website accomplished that until some years back and has seen a constant decline, a responsive web design could be your solution. A website should cater to all users. This means that no matter which device is being used, or the size of the screen or windows, your website must give the best user experience. If your customers are not able to browse through easily, consider losing the conversion. So, if you are thinking what responsive web design is, it’s basically an approach to design the site that helps people easily navigate through it, no matter the device.

Now that you know what is responsive web design let’s move on. There are two approaches that can be used to design your website- responsive and adaptive web design. In the adaptive approach, different layouts have to be prepared for each device. So, the same brand can have two separate designs for a desktop, phone, and tablet. On the contrary, a responsive approach uses the same design and adjusts for different devices.

What is the Purpose of Responsive Web Design?

If your website is able to cater to a broader audience, it’s evident that it will eventually boost your business. There are a few reasons why responsive web design can be helpful.

  1. Why responsive web design is good for SEO
    As per an article published in quoracreative.com, 80% of people use their mobile phones to search the internet. Besides, Google pushes websites down if they don’t use responsive web design. So, understanding why responsive web design is good for SEOis not rocket science.
  2. How responsive web design helps your reputation
    A well-designed, attractive website goes a long way in building your brand’s reputation. Besides making them a returning customer, it may lead them to refer your website to others.
  3. How responsive web design helps conversion to sales
    A user-friendly website with good content can engage the visitor for a longer duration, which means there is a higher chance of conversion to sales. According to the quoracreative.com article, “40% of online transactions are done using a mobile device.” Now, you don’t want to lose those many customers! You can look for a reliable web designer in Tampato get started.

 

How Responsive Web Design Works

After knowing what is the purpose of responsive web design, let’s hop on to our next question. According to StatCounter, 51% of online traffic on a website is through mobile phones and 41.97% via desktops. So clearly, it’s crucial to keep the mobile users in mind when you design the website. It can’t be for desktop users alone. Now we have to see how responsive web design works.

A combination of HTML (HyperText Markup Language) and CSS (Cascading Style Sheets) is used to create a good responsive web design. They allow designing keeping in mind the orientation, resolution, screen size, color capability, and other features of the device.

There are several software in the market that can be utilized to make an effective and impressive website. Here are a few of them.

  1. WordPress
  2. CMS Hub
  3. Squarespace
  4. Wix

There are a few essential pointers to be kept in mind. Ensure that the images are correctly oriented and don’t get stretched in height or width, and the speed of the website must not get affected. The loading time of the site must be minimum no matter which device is being used.

 

Conclusion

A responsive web design is essential to cater to all your customers. It will help you if you understand all the elements required to create a responsive design. You may consider a reputed WordPress Development Agency to help you. When times are changing, it’s only wise to move with it.