tampa web design
tampa web design

Eight Web Design Elements
to Improve Your
Ecommerce Sales

A great-looking ecommerce web design is key to retaining customers, but how do you actually maximize sales on your ecommerce store? Here are some of the most important design elements every ecommerce website should have:

A Site-Wide Search Tool: The more quickly you can help visitors find what they’re looking for, the more sales you’ll close. Make sure your web design incorporates an easy-to-find search function that stands out on the page. Your web designer will know the best position for it and what colors to use.

Security Information: Your potential customers want to know that their personal information is safe. Display trust badges and highlight your site security measures with clear copy throughout your product pages.

Mobile Responsiveness:More than ever before, consumers are researching products and making purchases using their mobile devices. If your website isn’t compatible and doesn’t look good across all devices, you’re basically driving potential customers elsewhere.

Clear Delivery and Returns Information:Online shoppers want to know important information like shipping costs, delivery times, and your returns policy during their research process. Make sure these details are made clear on their journey toward the checkout, not only when they get there.

An Accessible Shopping Cart: Ask any web designer and they’ll tell you that the shopping cart must be displayed prominently on an ecommerce site. Customers need to be able to quickly find their cart, see what’s in it, and add to it when required.

Fast Site Speed: Fast page loading times are especially important for ecommerce sites, where there are often more pages for visitors to browse. Make sure your web designers are optimizing your site to maximize load times.

Strong Images: Do your product images help visitors make a purchase decision? Each image should clearly show the product, give an indication of size, and show hidden features when possible. This can be achieved with multiple views.

Ratings and Reviews: Ratings have the power to improve the credibility of your brand and attractiveness of your products. Reviews can also help answer key questions potential customers have. Encourage customer reviews. Most shoppers today expect them.

Looking for a Reliable Tampa Website Design Company?

Remember, you may have great products or a great service, but you need to prove this to your visitors. Great web design that improves the user experience is key. Hopefully these tips will help you improve the visitor experience and send more people to your checkout!

VSF Marketing has years of experience in custom web design and website development. We support many businesses in the ecommerce sector, and we know how to use design to maximize profits. Get in touch to find out more.

Let’s Talk! Contact Us to Schedule a Free 30-Minute Marketing Consultation Today,
(813) 606-4171

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You won’t find a better Web Designer or SEO Marketing agency in the Tampa Bay area or in Florida. If I could give this company 10 stars I would.

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About the Author

Aaron Hurlburt

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Tampa online marketing expert and website developer, Aaron Hurlburt has seen the digital landscape change dramatically in the last few years. With over a decade of sales, training, and business management experience combined with his hands-on experience in web design and inbound marketing strategies, he has a unique perspective of how the Internet can be used to drive business growth.   After graduating with a Bachelor's Degree in Business Administration from St. Leo University, Aaron established Tampa-based web design and digital marketing company VSF Marketing in 2002. His aim was to help smaller businesses with restricted budgets generate more leads for their business.   Today, VSF Marketing offers a full range of Internet marketing services, from SEO, social media marketing, and pay-per-click management, to WordPress development, mobile optimization, marketing automation, and lead generation tools.   Aaron is passionate about empowering small to medium sized businesses with the knowledge and tools to create new business opportunities. He knows how to get the best results from growth-driven web design, SEO, social media, and advanced lead generation strategies. He also understands the pressures of running a business, which is why he and his team are always on hand to offer support and guidance when it's needed.   VSF Marketing provides more than just affordable custom web design; it is committed to helping businesses improve their search engine rankings and generate better quality leads for years to come. If you want to increase your conversions and sales, contact VSF Marketing today.