Why Video Marketing Should Be a
Part of Your Content Strategy
In the past few years, we’ve seen most marketing companies in Tampa embrace the digital revolution. More consumers are using their mobile phones to search for businesses, and they’re watching more videos online than ever before.
As a custom web design and SEO marketing firm, we’ve seen many trends come and go, but video is one area of content marketing that’s here to stay. According to a Cisco study, video will claim more than 80 percent of all web traffic by 2019. If you need convincing about the importance of video marketing, here’s everything you need to know:
- The Benefits of Video Marketing
Today, around 87 percent of online marketers use video marketing. Top SEO companies are using video to enhance the customer experience and improve search engine rankings for their clients.
- Improve Brand Recall
As videos use visuals combined with audio, they’re easier to remember than text-based content. According to HubSpot, 80 percent of customers remember a video they’ve watched in the last month. This also means they’re more likely to remember your business.
- Boost SEO
When people see a video in search engine results pages, they’re more likely to click through to your site. They’re also more likely to share videos on social media. This all helps to drive traffic to your website and improve your search engine rankings.
- Drive Conversions
HubSpot reported that 39 percent of business decision-makers contact a company after viewing a branded video. And according to ComScore, 64 percent of people are more likely to buy a product online after watching a video. Do you use email marketing? Using videos in marketing emails can boost click-through rates by 200-300 percent.
- Video is Universal
Videos are viewed on all devices, from desktops to mobile phones. Website designers can easily make sure your business website is mobile responsive and your content can be viewed on any device.
- Increase Social Sharing
According to HubSpot, more people share videos than any other form of content. Because of this, video marketing is an important strategy for any business that wants to reach more people online.
- The Smart Approach
Any online SEO agency that wants to help grow your business should understand the importance of having a diverse mix of website content. This includes keyword-optimized text, images, and video. The best SEO companies will help you improve your video content without delay.
If you want to improve brand recall, boost your search engine rankings, and drive conversions, ask VSF Marketing about video marketing today. We have experienced marketing specialists and web designers that can help.