If you’ve ever visited a website on your smartphone and the design is not responsive, you know how frustrating it can be having to pinch and zoom to read text is enough to make you look elsewhere. With this in mind, here are some simple strategies to make your website more mobile friendly. Test Your Website for Mobile Friendliness: If you know your website is already built using responsive design, you shouldn’t have to worry about the latest Google update, but it’s worth testing it nevertheless. If you’re not sure, try these free tools:
Each tool will grade the mobile-friendliness of your site and offer tips for improvements.
Use Responsive Design: Responsive designs detect the visitor’s screen size and orientation and change the website layout accordingly. Apart from giving users the best mobile experience, it’s also recommended by Google.
Check Your Font and Button Sizes: On desktops, you can get away with smaller fonts and call-to-action buttons, but on a mobile screen, you want users to be able to read them without having to zoom in. Make sure the font size is at least 14 pixels, and the buttons are big enough to tap without difficulty.
Use High-Resolution Images: The latest smartphones have high-definition screens that require images twice the resolution of desktops, so give your mobile users a better experience by uploading high-resolution images.
Use YouTube Videos: If you need to show videos on your site, upload your videos to YouTube first and then embed them on your site. YouTube videos are already coded to be responsive, so this is a simple way to avoid any viewing issues on mobile devices.
Optimize Your Content: To make sure your content is more engaging and user-friendly, write shorter, more captivating headlines, avoid long paragraphs, and use fewer images so that viewers focus on your message. To promote sharing, always include social media and email buttons alongside content.
The Bottom Line: Apart from being important for SEO, functionality, and accessibility, a mobile friendly website will help people find your business, and make the purchasing process smoother.