Content Marketing Tips From A Tampa WordPress Web Developer
Whatever the size of your business, your Tampa WordPress Web Developer should have told you the importance of content marketing. It’s one of the most cost-effective ways to help your small business reach new channels, find new potential customers, and build your credibility. Even with a limited budget, you can see incredible results from content marketing. Use the following tips to stay on track.
Focus on Your Audience
Most Tampa WordPress Web Developers will help you with a content strategy to maximize your online reach, but there are times when you need to go it alone. The best advice is to keep it simple. Get to know your audience and their pain points. What questions do they frequently ask? When you deliver content that matters to your audience, potential customers are more likely to come across your content in search engine results pages.
Small businesses should be posting one or two blog posts per week. The trick to outshining your competition is to post regularly, and for this you ideally need a content calendar. There are free editorial calendar plugins for WordPress, but you could simply use a spreadsheet. Create a list of ideas for at least the next few months. Then you can keep an eye on which topics you have covered and include content that ties in with promotions or special holidays.
Don’t Forget Email
Your Tampa WordPress Web Developer can help you collect email addresses through contact forms and email campaigns. It’s important to grow your list by setting up a subscription service. This way, you can easily promote new content, boost web traffic, and encourage content sharing.
Keep on Top of Social Media
Today, publishing content across various social media channels is a key part of online marketing. The more content you produce, the more you will have to share on social platforms, resulting in more links back to your website and increased search engine rankings. Remember to add social media buttons to your site to help people share your content.
If you’re just starting out with content marketing, these tips are a good place to start. Focus on a couple of areas to begin with and then go from there. For help with content marketing, web design, and other online marketing strategies, contact your Tampa WordPress Web Developer for more advice.
For help with content marketing, affordable website design solutions, and other online marketing strategies, contact your Tampa WordPress Web Developer for more advice.