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Tampa SEO: The Top Tips to Boost Your Business
Optimizing your website for Tampa SEO made easy with these top tips. Click here for the expert’s guide on how to boost your Tampa business.
Navigating through internet marketing is a challenge, and knowing where to start can be tricky.
But the many benefits of optimizing your Web site will outweigh the extra work you put in. After all, you get what you put in when it comes to SEO!
This is why we’ve compiled a list of five tips that will help arm you with the knowledge to start formulating your own Tampa SEO marketing strategy and, most importantly, help you use these tools in order to target your fellow Tampa locals.
Implement the Mid-Tail and Long-Tail Search
If you’re only focusing on a few keywords for your Web site, you may not be getting all the unique visitors that you’re looking for.
Think about it: big corporations are also targeting these keywords. They’re looking to keep their first-page Google ranking secure.
Instead of being a minnow trying to swim with the sharks, time is better spent working on the mid and long-tail search.
For instance, if you’re a mid-sized business selling plumbing services, the keywords “best plumbing services” will probably not get you on the first page of a search engine.
However, if you target a mid-tail search query such as “Best Tampa, Florida Plumbing Service Professionals,” you will attract more customers who are looking for specific services in a specific location. You will have a better chance of getting to the first page on popular search engine sites for that search.
In addition to implementing a mid-tail search, it’s beneficial to also implement the long-tail search so that you can pinpoint a mid-sized audience, as well as an even more focused audience.
For instance, in our previous plumbing example, we could do another post on our Web site titled “Best Tampa, Florida Plumbing Service Professionals Who Offer Great Financing,” and this will generate traffic to your site from individuals looking for great finance options for a superior service in a certain geographical area.
Target Local Optimization
If you haven’t already, claim your business on online search engines. Once you create your Local Places page on Google, people will be able to rate, review and comment on your business. And considering that review sites are being consulted by a huge chunk of the population prior to purchases, this is an easy, free way to help generate buzz.
But don’t just stop with Google’s Local Places. Claim your business on Yahoo!, Bing, Angie’s List, Yelp!…anywhere you can. Each impression will create a new citation, which will get you one step closer to that coveted first page on a search engine.
There’s also no shame in getting your group of pals to like your Facebook page or share your online blog posts on social media to also get a local buzz generated. All of these little steps will work together to build your Tampa SEO over time and will a little patience, you’ll notice your organic visitor number increase.
Implement the Skyscraper Technique with Your Content
Content, content, content! It’s all over the internet, and a lot of it is pure fluff. One way to stand out is to make sure that the content on your Web site is top-notch.
SEO Influencer Neil Patel suggests the below process for successful content writing:
- Select your topic and approach
- Research your topic
- Organize your thoughts
- Write your first draft
- Cool off and take a break from the piece
- Come back and edit your work
After all, when people search the internet for answers, they are looking for well-researched information backed by authoritative individuals with facts and figures so that they can make their own well-rounded decisions. We can also help you get your site noticed.
Spy on Your Competitor
How is your competitor getting more business than you? What tactics are they implementing that you’re not? These are good questions to get answers to in order to bolster your own business.
A good place to start is by making a competition grid. On the left side of a piece of paper, list a few competing service providers that rival yours. Then at the top, write down prospective buyers for the services, the locations, Web sites and other features they’re using to reach their audience.
Once you’ve completed the list, assess where your own service offering lies. This will give you an idea of what you need to improve in order to eliminate marketing blind spots.
Another helpful tip is to check out your competitors’ Web pages on SpyFu. The site reveals the secret marketing formulas and keywords that your competition is targeting making the quick peak indispensable for the formulation of your own marketing plan.
Maintain a Top-notch Web Site
Nothing will drive people away from your Web site faster than a hard-to-navigate page with outdated information. Moreover, it’s important to be creative in your design, but also meet requirements that will help search engines crawl and read the necessary elements so that your Web page will be displayed in search results in the most user-friendly way.
For instance, if you search a corporate company, you will see strong sub-heads under the main Web site displaying pages possibly for “Store Locations,” “Contact Us,” and “Services.” Having an organized Web site will help Google pull these pages correctly so that searchers can click a page title instead of having to navigate through your whole Web site.
We can help you redesign your Web site and get you noticed in search results as well as suggest the best Tampa SEO marketing strategies for your company to navigate ahead of the competition.
What Tampa SEO strategies are you currently using? Let us know in the comments!