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You know the value of SEO to generate business, but should you hire a Tampa SEO company or build your own SEO team?

Here are six reasons why using a SEO Company in Tampa is generally the smart choice:

• Get an instant, experienced team, already trained in various SEO techniques and strategies.
• Hiring an experienced SEO firm means you can get your marketing campaigns started quickly and efficiently.
• Lack of knowledge in SEO best practices could hurt your SEO in the long term.
• You can get on with running your business while an SEO team handles everything.
• A reputable SEO agency will already have a portfolio of successful clients.
• Hiring a professional company is generally more cost effective and offers a greater ROI.

If you’re asking: “Should I Hire an SEO Company?” consider these factors and your long-term business goals before you decide.

What services will you get from your SEO company? Here’s a quick rundown of typical SEO services:

• Site structure analysis. Identifying how your site is crawled by search engines, locating page errors, checking page speed, and analyzing HTML markup.
• Content analysis, looking at keyword optimization, missing pages, and duplicate content issues.
• Regular reports, analyzing your search engine rankings and more.
• Quality link building strategies, both external and internal.
• On-site optimization, including content and meta data optimization.
• Off-site SEO strategies, including social media optimization and business directory listings.
• Local search optimization, preparing your website for local search queries.
• Making sure your site is mobile friendly and optimized for various devices and web browsers.
• Developing landing pages that generate new leads and convert more visitors.
• Integration of marketing tools such as email autoresponders and lead capture forms.

Before you choose a Tampa SEO consulting company, keep this checklist in mind.

If you don’t have the SEO tools to check, here are the most common reasons why:

1. Google has not indexed your site yet. It can take several weeks for search engines to update results.
2. Your website has “no index” tags. A previous web designer may have added this code to your site.
3. Your website isn’t optimized for search engine crawling. Search engine spiders scan your site for meta content, keywords, relevancy, links, and many other factors.
4. Your website is targeting keywords that are too competitive, making it hard to achieve high search engine rankings.
5. Your website has been penalized by Google for breaching their guidelines. You can use SEO tools like Google’s Webmaster Tools to check for site errors. 

You may need an SEO audit of your website. Contact us to find out more.

One of the questions we get asked the most is “How long does SEO take?” or “How long will it take for my search engine rankings to improve?” Any real SEO expert will tell you that there’s no definitive answer, because search engine algorithms are constantly evolving.

It can take weeks or months depending on a number of factors, including your type of business and the current SEO health of your website.

Older websites can see results in weeks or months. For newer websites, it may take longer. But if your SEO company uses online marketing strategies like pay-per-click ad campaigns, you can get results more quickly. In a nutshell, SEO is a long-term strategy, so results will grow over time.

VSF Marketing can perform an SEO audit of your website, and our extensive SEO strategies can improve your search engine rankings. Contact us for more details.

If you’re looking for an SEO consultant, ask the following questions to help you pick the best SEO firm:

1. Do you perform on-page and off-page SEO? Your SEO agency should know a range of techniques to improve your search engine rankings.

2. Are your website designs user friendly? How people interact with your website is an important search engine ranking factor.

3. How do you adjust SEO strategies to suit my unique business? Every business has different goals and budgets. Do they offer a range of services?

4. Can you optimize my website for mobile? Today, every business website should be mobile friendly to avoid search engine penalties.

5. What SEO tools do you use? Marketing automation tools and analytics software are key to business growth.

6. How do you report on SEO progress? Be wary of any SEO agency that does not provide detailed SEO reports.

Every small business should understand the importance of SEO in terms of marketing. It’s about building brand awareness, generating leads, and increasing sales. Here are five key benefits of SEO marketing for small businesses:

1. If done correctly, on-page SEO will improve your search engine rankings and the user experience. This decreases bounce rates and increases conversions.

2. Search engine optimization boosts your online visibility, so you’ll reach more potential customers who are actively looking for the products or services you offer.

3. SEO-optimized websites load faster, are easier to navigate, and display correctly on all devices.

4. With the right search marketing strategies, your business will appear higher in search results pages. This will build your reputation and more customers will trust your company.

5. If your website is optimized better than your competitor’s site, you’ll attract more website visitors and ultimately convert more prospects into customers.

Local SEO is the process of improving your search engine rankings for geographically local search queries. It includes link building, on-page optimization, and keyword strategies. It’s also about building local citations in third-party business directories, improving your online reviews, and using pay-per-click advertising strategies to make your website more visible to your target audience.

• Connect with more local customers as soon as they need your products or services.
• Get listed in online directories like Yelp and Citysearch. This will drive more traffic to your website, boost referrals, and increase sales enquiries.
• Use local SEO techniques to make sure you reach mobile customers. Today, more people search for businesses using their mobile phone or tablet.
• Consumers still research products online before visiting an actual store, so local search engine optimization actually increases store visits.

Want to know more about our local SEO services? Get in touch today.

When search engines emerged after the Internet arrived, more links to your website would increase your search engine rankings. However, many companies tricked the system by buying links – an early form of SEO optimization that is now unacceptable.

Today, Google and other search engines know if you’re gaming the system. You need to stick to SEO best practices to avoid being penalized. 

So, how should you perform SEO optimization today?

• Write quality content.
• Use social media channels to promote your content.
• Build genuine links to other relevant sites.
• Use relevant internal links to other pages on your site.
• Use the correct meta data throughout your site.
• Optimize website speed.
• Use clean, organized navigation.
• Use mobile responsive design.

These are just the basics. If you’re interested in partnering with a search engine optimization company that cares about your ROI, contact us today. We can also give you a free SEO analysis.

If you’re asking: “How do I choose the best SEO company in Tampa for my business?” you should first get some answers from your potential SEO partner. The following 10 questions will help you find genuine SEO firms:

1. What do you think about my site’s technical structure?
2. How would you change my website to improve search rankings?
3. How will you develop additional links to my website?
4. Can you show me examples of previous work?
5. What keyword phrases should I be using on my site?
6. How can you improve my local search rankings?
7. What SEO strategies will you use to drive website traffic?
8. How long have you been doing SEO optimization?
9. Do you use marketing automation tools?
10. Do you provide reports on my search engine rankings?

The best SEO companies will have the experience and knowledge to answer all these questions, and more.