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Tampa Marketing Consulting
3 Basic Website Must Haves
The easy access to the Internet and the availability of tools for online marketing have given way to the increase of marketing consulting firms both reliable and otherwise.
The thing is, some of these unreliable companies have knowledgeable specialists who can improve their ranks and design their websites to make it seem like that they are legitimate, trustworthy companies.
Main Marketing QualificationsAs a result , it is no longer wise to go around and immediately trust whatever pops up on your computer when you search the Internet for web-based marketing consulting firms that you can hire for your business. There are three minimum qualifications that you should be looking for in a firm before you hire their services.
Official Certifications – Before researching about a firm’s other qualifications, establish first if the company holds professional certifications related to the online marketing industry.
“Although it will be good to see a “Certified Marketing Consultant” on their homepage, verify first if the certifying company actually exists and if their certification is legitimate.”
Content Development and SEO Expertise – Marketing consulting firms must have professionals who can integrate website SEO into your site’s marketing strategies, particularly with all content released that will lead to your site. Content creation is the greatest driver in online marketing. This should come hand-in-hand with their SEO services. At the minimum , they should be able to discuss with you the direction that they are looking to optimize your web content. These will include external and internal back-linking, alt tags, title tags, and meta-descriptions. You can also ask about off-page methods they can use for link building.
Clientele – The one true hallmark of genuinely professional and reliable marketing consulting firms is their clientele. A firm that is successful in helping their clients establish a spot on the online market will not be ashamed to display the names of these businesses on their site. If a client is unwilling to disclose a single business they work with, you may want to consider checking out other firms that can give un-debatable proof of their expertise through the testimonials of those they have actually helped succeed.