What Are SEO Services?
Owning a website especially if it forms a part of your business growth strategy, requires that the site be highly visible to people looking for information in that category or similar categories.
This visibility is generally achieved by having a prominent position in search engine results such as Google search. Getting to the top of Google search results can be achieved in two possible ways; Organically or via Paid Search (Pay Per Click [PPC]).
SEO Services (SEO) are the strategies and tactics by which the visibility of a website as contained on Search Engine Result Pages (SERPs) is enhanced and improved by leveraging seo services in running the website. There are two basic aspects of seo services:
- On-page Optimization: This refers to elements contained and forming a key part of the website and these include HTML code, images as well as text content.
- Off-Page Optimization: This typically refers to backlinks which are actually links from relevant sites, pointing back to the website being optimized with the purpose of generating ‘credibility’ for the site thus, higher SERP ranking.
Understanding SEO ServicesIt is very important for a business owner to understand that there are two types of SEO services are; White Hat which comprises of ‘approved’ strategies and tactics to gain the desired visibility. There is also the ‘Black Hat’ seo services which consists of tactics frowned at by search engines and even potentially leading to sanctions from the search engine(s). While there may be a lot of arguments presently ongoing about the white hat and black hat tactics, it is important to understand that getting sanctioned by the search engine will not help visibility.
SEO services is not a overnight accomplishment and certainly not a destination but a journey that requires consistent maintenance of results to enjoy its success.