October 19, 2022

WHAT IS THE ROLE OF ORM IN DIGITAL MARKETING?

Have you ever heard the saying, “Your brand name is only as good as your reputation?” There is no denying that. Once your brand gets a bad name, it’s an uphill task to set that right. So if you are wondering what the role of ORM in digital marketing is, be clear that it can make or break your business. Therefore, if you are a business owner, it will be best to manage your business online reputation.

What is ORM in Digital Marketing?

As the name suggests, online reputation management looks after your standing in the digital world. It is a continuous process and is required to build a good brand image. ORM is about building trust and credibility, which is crucial for the growth of your business. Just as good reviews can enhance your sales, bad ones can severely damage your brand’s prospects.

According to Bright Local’s Consumer Review Survey 2020, 93% of consumers turn to the internet when they need a product or service. So, the first thing they do is to check out the online reviews. As per the same study, while 81% of consumers checked online reviews in 2019, 2020 saw that figure go up to 87%. Therefore, it’s evident that managing your business’s online reputation is crucial.

A reliable Tampa marketing agency can help you a great deal to look after your brand image. Along with monitoring what people are saying about you, ORM in digital marketing will promote your brand with the right approach to present your business in the best way possible.

Benefits of Online Reputation Management

A good reputation is crucial to building your credibility in the market. It is only when your buyers trust you, you can expect to attract more customers. Consider online reputation an equivalent to the word of mouth recommendation. People relied on the opinion of their family and friends before choosing a service or product. Though personal recommendations are still valid, people now trust online reviews before putting their money on a new brand. That’s where ORM in digital marketing comes into play. Continue to read this blog to find out the several benefits of online reputation management.

  1. Builds Credibility
    The day people start doubting the credibility of your brand, consider it as the beginning of your downfall. If you are a new business, it is all the more important to pay attention to this aspect of digital marketing. Nothing is any good if customers don’t trust you. Therefore, it’s essential to manage your business’s online reputation.
  2. Improves Rankings on Search Engines
    A higher number of positive online reviews will lead to increased web traffic. The more people talk about your brand, the better would your search engine rankings be.
  3. Cost-Effective Promotion
    You may put your money in various ways to promote your business. However, ORM in digital marketing will helps your business grow in a cost-effective manner. Getting organic reviews for your brand won’t cost you money, but it will improve your ratings and revenues a great deal. All you need to do is to hire a reliable ORM service and leave the rest to them.
  4. Boosts Your Sales
    What is an essential part of running a business? Of course, it’s sales. Because that is what will bring the revenue. A credible online reputation will attract more customers and boost the conversion rate. Manage your business online reputation to increase your sales. More sales = more profit!
  5. Attract Prospective Investors
    Apart from the revenue generated through sales, a business also requires valuable investors or banks, especially if you are a start-up! You can attract investors only if they see your business as profit-making. Before investing, they will also do a thorough check on you. Positive customer feedback can hugely help your prospects.

A VSF Marketing Case Study: How We Helped Our Client

At VSF Marketing, we help our clients reach out to the local audience to enhance the probability of sales. It’s proven that ORM can help get your business more leads by building the customer’s confidence. 

One of our clients came to us with just two stars on Google and entrusted us to not only improve the ratings but bring in more leads. Our ORM experts utilized several techniques to help the client. To begin with, we enlisted the business with Google Business Profile to boost visibility on the search engine as well as on Google Maps. Our next step was to generate positive online reviews and work on negative ones to rebuild the lost trust. We implemented various ORM strategies and incorporated them into our content to help build the brand’s credibility.

Further, what many business owners ignore is the power of social media and suffer from underutilizing the platform. We leveraged social media to generate brand awareness. Also, it gave us the opportunity to directly engage with the customers, build credibility and find out what they were looking for. Empowered with that information, we delved further into brand development, giving the business an edge. 

What stands us apart is our perseverance. We understand that managing online reputation is not an overnight job. It may take weeks or even months to rebuild the lost credibility of any business. To stay on top of things, we run regular website and referral audits. These audits monitor the performance and help us improve our strategies. They also assist in pointing out the problem by identifying sites that have any information about the brand. We utilize this data to promote the business further.

As an outcome of our exhaustive online reputation management, our client, with two stars, now boasts of a 5-star rating on Google. 

What Should You Do?

It doesn’t matter whether you are an established business or a start-up. Having a positive online reputation is crucial to maintain good growth. Now that you understand what the role of ORM in digital marketing is, you should not waste more time. When it’s about your business, each day counts! Contact VSF Marketing, the most reliable online reputation management service, to improve your brand’s credibility.

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