Optimize Your Website For Semantic Search
Google and other search engines are now better at understanding the meaning behind users’ search engine queries. They take into account spelling variations, your search history, your location, and other factors to provide more relevant answers to search queries. The process is called semantic search, and your SEO company should know how to use it to improve your search rankings.
Digital assistants like Siri and Cortana are also being used more by consumers, which is why all SEO services today should include content optimization for semantic search.
So how do you optimize your website for semantic search, and which SEO tools will help?
Use LSI Keywords:
LSI stands for latent semantic indexing. It’s a system search engine use to better understand the topic on any given web page. Basically, LSI keywords are keywords related to the main keywords you want to rank for. For example, if you’re trying to rank for “SEO consulting services,” you would use LSI keywords such as “seo services company” and “local seo services.” So, take your main keyword phrase, and then write more content that includes synonyms based around this phrase. A great SEO tool for finding LSI keywords is LSIGraph.
Promote Your Business Name:
The more your business name shows up in search engine results pages, the more people will trust your brand, and search engines will understand that your business is related to the topics you write about.
To improve your online presence:
- Make sure your web pages are mobile friendly.
- Optimize your content for local search.
- Create business profiles on social media.
- Submit your details to business directories.
- Ask for customer reviews.
Optimize Internal Links:
Using the right internal links on your website will help to show search engine crawlers what your site is about. You should also use appropriate anchor texts for these links. If you need help with internal linking, ask your SEO consultant for help.
Remember Voice Search:
Do you have an FAQ section on your website? Do you show your business name, address, and contact details across your website? If you do, you stand a better chance of showing up in semantic search.
The Bottom Line:
To optimize your website for semantic search, you should optimize your website content, social media channels, directory listings, and more. If you’re unsure, talk to a Tampa SEO expert about semantic search and how it can improve your visibility in search engines.