semantic-search

Optimize Your Website
For Semantic Search

semantic searchGoogle and other search engines are now better at understanding the meaning behind users’ search engine queries. They take into account spelling variations, your search history, your location, and other factors to provide more relevant answers to search queries. The process is called semantic search, and your SEO company should know how to use it to improve your search rankings.

Digital assistants like Siri and Cortana are also being used more by consumers, which is why all SEO services today should include content optimization for semantic search.

So how do you optimize your website for semantic search, and which SEO tools will help?

Use LSI Keywords:

LSI stands for latent semantic indexing. It’s a system search engine use to better understand the topic on any given web page. Basically, LSI keywords are keywords related to the main keywords you want to rank for. For example, if you’re trying to rank for “SEO consulting services,” you would use LSI keywords such as “seo services company” and “local seo services.” So, take your main keyword phrase, and then write more content that includes synonyms based around this phrase. A great SEO tool for finding LSI keywords is LSIGraph.

Promote Your Business Name:

The more your business name shows up in search engine results pages, the more people will trust your brand, and search engines will understand that your business is related to the topics you write about.

To improve your online presence:

  • Make sure your web pages are mobile friendly.
  • Optimize your content for local search.
  • Create business profiles on social media.
  • Submit your details to business directories.
  • Ask for customer reviews.

Optimize Internal Links:

Using the right internal links on your website will help to show search engine crawlers what your site is about. You should also use appropriate anchor texts for these links. If you need help with internal linking, ask your SEO consultant for help.

Remember Voice Search:

Do you have an FAQ section on your website? Do you show your business name, address, and contact details across your website? If you do, you stand a better chance of showing up in semantic search.

The Bottom Line:

To optimize your website for semantic search, you should optimize your website content, social media channels, directory listings, and more. If you’re unsure, talk to a Tampa SEO expert about semantic search and how it can improve your visibility in search engines.

Let’s Talk! Contact Us to Schedule a Free 30-Minute Marketing Consultation Today,
(813) 606-4171

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Aaron Hurlburt and I have been hard at work creating a web presence for my NEPA Consulting firm, Enviro-Limit. It has been an intense, rewarding experience and I learned a lot. The thing that impressed me most was that Aaron is always looking three steps ahead to the future.

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About the Author

Aaron Hurlburt

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Tampa online marketing expert and website developer, Aaron Hurlburt has seen the digital landscape change dramatically in the last few years. With over a decade of sales, training, and business management experience combined with his hands-on experience in web design and inbound marketing strategies, he has a unique perspective of how the Internet can be used to drive business growth. After graduating with a Bachelor's Degree in Business Administration from St. Leo University, Aaron established Tampa-based web design and digital marketing company VSF Marketing in 2002. His aim was to help smaller businesses with restricted budgets generate more leads for their business.   Today, VSF Marketing offers a full range of Internet marketing services, from SEO, social media marketing, and pay-per-click management, to WordPress development, mobile optimization, marketing automation, and lead generation tools.   Aaron is passionate about empowering small to medium sized businesses with the knowledge and tools to create new business opportunities. He knows how to get the best results from growth-driven web design, SEO, social media, and advanced lead generation strategies. He also understands the pressures of running a business, which is why he and his team are always on hand to offer support and guidance when it's needed.   VSF Marketing provides more than just affordable custom web design; it is committed to helping businesses improve their search engine rankings and generate better quality leads for years to come. If you want to increase your conversions and sales, contact VSF Marketing today.