Local Website Marketing For your Business
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When discussing Local Website Marketing, it is typically done in terms of traditional broadcast media and in a mass-oriented manner. However, online marketing activities do not always fall into the category of nationwide strategies. Take for example, a fast-food chain like McDonald’s opening in a town. While the overall marketing strategies may be in play, location-specific activities need to be deployed in order to mobilize a customer base in that town. To blend in and convince potential customers that the brand truly understands them, brands must be able to act local.
Local Website Marketing
The process of marketing to a specific region or locality is known as Local Website Marketing and while the marketing principles remain the same, in this instance, they are tailored to match the purpose of attracting a fresh set of customers who are otherwise unaware of the existence of a local specialty business within that locality.
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Local website marketing, when properly leveraged has the potential to deliver great results such as heightening awareness and website traffic, developing a loyal customer-base and the ability to provide response to local competition swiftly. Additionally, local website marketing enables brands to leverage local trends and opportunities while maximizing localized social media tools like Facebook marketing which allows targeting based on local segmentation. There is a plethora of mobile applications and web-based platforms such as Foursquare have also made local marketing easier. However, the old school methods are also very effective with company fliers, window paints and reader boards still getting customers’ attention.
Of course, the upsides to local website marketing may be extolled extensively but it would be erroneous to believe that is all there is to it. While marketing strategies have the embedded feature of scalability, this does not apply easily to local website marketing when dealing with larger and penetrated markets. It is also harder to measure and even execute.