Using Linkedin For Business
One of the most outstanding attributes of LinkedIn is its focus on business professionals.
By narrowing its focus, it has been able to tap into the niche of professionals and business-owners thus positioning itself as their network of choice especially with regards to making connections.
Leveraging this burgeoning social network to reap business gains is a must for any forward-looking enterprise.
Here Are Just A Few Of The Benefits Your Business Stands To Gain By Using Linkedin
- Lead Generation: By optimizing your company page and posting very relevant content, useful to a vast majority of your target audience, you are able to organically generate new leads. The platform encourages questions, answers and interaction and these foster traditional word-of-mouth lead generation.
- B2B/B2C Networking: Depending on the business model you run, whether B2B or B2C, you will be able to gradually build trust and visibility for your business. This opportunity for you to shape your brand, when properly leveraged, enables you to connect with individuals and also other businesses. It is easy to network with vendors and service providers on LinkedIn.
- Credibility: Running checks on companies is as easy as checking out the recommendations that company may have received. This recommendations feature is built into the platform and has proven to be very potent in researching fellow LinkedIn users.