Search Engine Optimization, SEO, is typically viewed as a series of online activities that relate strictly to a global audience and forms a part of an massive marketing campaign by a (usually, multinational or Forbes 500) company.
This is a wrong perception as SEO can be carried out by just about any website on the internet while audience may be as narrow as the business locality within a city or county.
The need for a business to bring itself closer to its local customer-base (they will likely be found there first!) has become more imperative with specific tools promoting local SEO in recent times. Local SEO is not all about Google or even Bing and Yahoo!
Local SEO, Marketing Services, and Website Design
There are other search engines that avidly promote local search as their key features. These search engines include Yelp, YP.com, CityGrid among others.
Local marketing services as an offshoot of the location-specific marketing efforts, are geared towards increasing a business’ visibility within its locality by deploying strategies that capture attention and raise brand awareness.
Usage of major directories and local listing sites is part of these strategies with the objective of stimulating further distribution of the brand’s corporate profile within its geographic region.