PPC ads are one of the most cost-effective online marketing strategies for any small business. They only show up when users search for something related to your business, and you only have to pay when someone clicks on your ad. Even if you’re on a tight budget, you can still reach a large audience. Here are six quick tips that could make a big difference to your campaigns.
Know Your Ultimate Goals:
Without knowing what you’re aiming for, how will you know if your ads are working? Are you trying to increase a specific product’s sales, or drive more website traffic? When you know, you can monitor the results of each campaign and then optimize future campaigns.
Include Your Phone Number:
Make it easier for online shoppers to contact you by including call extensions in your ads. This is especially important for businesses that rely on actual calls to complete a sale. Phone numbers in ads have been shown to improve click-through rates and boost sales calls, especially from mobile users.
Display Prices and Discounts:
Having competitive prices in the ad copy can dramatically boost click-through rates. Showing discounts can have the same impact. For example: “20 percent off today” or “$50 dollars cheaper until Friday.” Test which ads work best with your audience.
Write Clearer Ad Copy:
Many PPC ads are confusing and uninspiring. Make sure you include key terms such as your business location, product details, opening hours, and contact numbers, and show that you offer the solution that searchers are looking for.
Check Your Data
Check your data to make sure you’re focusing on the best-performing ads and try increasing your daily spend to see if you can improve your return on investment.
Use Mobile-Friendly Ads:
Over the past few years, the number of search queries from mobile devices has steadily overtaken desktop searches. Make your ads more mobile friendly in Google AdWords settings by selecting the option to target mobile devices. Increase Your AdWords Spending Over Time: As your business grows, you can spend a little more on the ads that are clearly working.
Organic SEO can only generate so many leads, but a well-organized PPC campaign can make a real difference to your website traffic and sales. A combination of both is often the best way to go, but it takes time to get it right. If you lack the time, or you’re not sure of the best way to spend your Google AdWords or Bing Ads budget, give us a call. We can handle everything for you.