Custom WordPress Website-Design

Your Custom WordPress Website Design Essentials

Custom WordPress Website DesignWeb design is a complicated process, but the ultimate goal is quite straightforward: your website should help you make money and grow your business.

A decent website should be good looking, easy to use, capture your brand’s image, and deliver the right information to visitors. Turning leads into sales – this is the ultimate goal of any custom WordPress website.



Design Essentials: Five Steps to a More Effective Website Design

  • Optimize the User Experience: After users get an initial impression of the look of your website, user experience quickly takes over. It can make or break a sale, so be sure that the basics are in place, from fast page loading times and simple navigation, to clear calls-to-action.
  • Optimize Calls-to-Action: Sometimes, people need a gentle nudge to take the action you want them to take. Whether you want visitors to sign up to your email list, register for a free trial, or check out a new product video, make it clear what action you want them to take. Always give people a reason to stay on your website for longer.
  • Control Your Messaging: Good design is about making sure you get your message across to your audience at the right time. Put simply, this is achieved by guiding the user around the screen.
    For example:
    a) Position elements in the order you want the user to see them.
    b) Use contrasting colors to draw attention to content.
    c) Use larger fonts to highlight specific phrases.
    d) Use design elements like arrows to make users look in the right direction.
  • Use Proper Spacing: Spacing makes every page more coherent. There are three basic rules:

a) Use enough spacing between lines to improve readability.
b) Use more white space to make pages less cluttered and more elegant.
c) Make sure none of the text touches any other website element, such as a graphic.

  • Navigation: All navigation buttons should be found where users expect them to be, and they should clearly describe where the link will take users. The logo should also link back to the home page.

In Summary: Remember these basic techniques whenever you’re involved in the creation of a custom WordPress website. Design best practices are constantly changing, but your Tampa web designer should understand these fundamental web design rules. When you get the basics right, it’s much easier to upgrade your website when you need to, while maintaining a consistent brand image.

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About the Author

Aaron Hurlburt

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Tampa online marketing expert and website developer, Aaron Hurlburt has seen the digital landscape change dramatically in the last few years. With over a decade of sales, training, and business management experience combined with his hands-on experience in web design and inbound marketing strategies, he has a unique perspective of how the Internet can be used to drive business growth. After graduating with a Bachelor's Degree in Business Administration from St. Leo University, Aaron established Tampa-based web design and digital marketing company VSF Marketing in 2002. His aim was to help smaller businesses with restricted budgets generate more leads for their business.   Today, VSF Marketing offers a full range of Internet marketing services, from SEO, social media marketing, and pay-per-click management, to WordPress development, mobile optimization, marketing automation, and lead generation tools.   Aaron is passionate about empowering small to medium sized businesses with the knowledge and tools to create new business opportunities. He knows how to get the best results from growth-driven web design, SEO, social media, and advanced lead generation strategies. He also understands the pressures of running a business, which is why he and his team are always on hand to offer support and guidance when it's needed.   VSF Marketing provides more than just affordable custom web design; it is committed to helping businesses improve their search engine rankings and generate better quality leads for years to come. If you want to increase your conversions and sales, contact VSF Marketing today.