Seven Essentials to Convert More Website Visitors Into Customers
Today, most people are used to shopping online for products and services, which means your business website is basically a global trade stand for your business. This makes it essential to not only attract people to your website, but also to drive on-site sales. Here are seven essential ways to optimize your website for sales conversions.
Make a Great First Impression
First, you want to make sure visitors stay on your site for as long as possible. The longer visitors remain on your site, the more chance you have of closing a sale. To reduce bounce rates you need to make a good first impression. Put simply, this means your website must load quickly, look professional, have clear navigation, and include clear headlines that highlight the benefits of using your company’s products or services.
Prove Your Credibility
Without credibility, many potential customers will leave your site because they’re not convinced about your reputation, or they don’t feel like you’ve addresses all their concerns. Provide social proof by clearly displaying reviews, trust seals, policies, and testimonials.
Include Clear Calls-to-Action
What do you want visitors to do when they arrive on your site? Beyond simply buying a product, think about the steps they might need to take first. They might want to fill out a form for more information, call for an appointment, or learn more about a product. Whatever it is, display clear calls-to-action that help them accomplish their goals, and explain the benefits of them taking further action. For example, does it save them money? Will the product make their life easier?
Display Contact Information
Make it easy for people to contact you by displaying your phone number, email address, and location at the top of each page.
Repeat Your Key Messages
Because most people tend to scan web pages, it’s a good idea to insert your key messages in a number of places throughout your site; you can simply say the same thing in different ways. Remember, you need to make your website visitors take the appropriate action. When you know what that is, you can organize the content around your marketing goals.
Analyze Visitor Traffic
Using free analytics tools like Google Analytics or paid software tools like HubSpot and KISSmetrics is the only way to really understand user behavior. How do visitors find your website? What do they do when they land on your site? When you know the answers, you can improve your on-site SEO and improve engagement. If you really want to boost sales, you should focus on converting more website visitors into customers, not just increasing web traffic.