July 30, 2015

Consistent Social Media Brand Identity

TAMPA BAY SOCIAL MEDIA AGENCY

Social Media Brand Identity

Are You Maintaining a Consistent Social Media Brand Identity?

Do you have several social media profiles?
Don’t let your messages and brand image become inconsistent.

To boost credibility and audience loyalty, remember the following:

  • Define your brand.
  • Why is your business unique?
  • What are your company values and goals?
  • Harmonize your messages and the tone of delivery.
  • Understand how your audience differs on each social channel and deliver appropriate content.
  • Make sure your profile image, logo, taglines, and color schemes are consistent.
  • Create a content schedule and publish regularly to promote content sharing and brand recall.
  • Repurpose content from one channel to suit another. For example, turn a statistic from a blog post into a snappy Twitter post.

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