Consistent Social Media Brand Identity

TAMPA BAY SOCIAL MEDIA AGENCY

Are You Maintaining a Consistent Social Media Brand Identity?

Do you have several social media profiles?
Don’t let your messages and brand image become inconsistent.

To boost credibility and audience loyalty, remember the following:

• Define your brand.
• Why is your business unique?
• What are your company values and goals?
• Harmonize your messages and the tone of delivery.
• Understand how your audience differs on each social channel and deliver appropriate content.
• Make sure your profile image, logo, taglines, and color schemes are consistent.
• Create a content schedule and publish regularly to promote content sharing and brand recall.
• Repurpose content from one channel to suit another. For example, turn a statistic from a blog post into a snappy Twitter post.