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Consistent Social Media Brand Identity

In Social Media by Aaron Hurlburt0 Comments

TAMPA BAY SOCIAL MEDIA AGENCY

Social Media Branding

Are You Maintaining a Consistent Social Media Brand Identity? Do you have several social media profiles? Don’t let your messages and brand image become inconsistent.

To boost credibility and audience loyalty, remember the following:

  • Define your brand.
  • Why is your business unique?
  • What are your company values and goals?
  • Harmonize your messages and the tone of delivery.
  • Understand how your audience differs on each social channel and deliver appropriate content.
  • Make sure your profile image, logo, taglines, and color schemes are consistent.
  • Create a content schedule and publish regularly to promote content sharing and brand recall.
  • Repurpose content from one channel to suit another. For example, turn a statistic from a blog post into a snappy Twitter post.

Keeping your brand identity consistent on social media is key to reputation building and customer loyalty. Want to strengthen your social impact? Visit our website for more details!