VSF Case Study

Paver House
Paver House

A few stats about how VSF’s digital solutions helped
Paver House

Total Website Traffic Reached
Total Leads Achieved
Total Customer Calls
Total Website Page Views
Paver House Local rank

Initially, Paver House was facing a host of challenges with their digital marketing. There was a lack of proper website design, lack of enough leads, lack of visibility and poor SEO. As VSF took over the project, we were able to help them on all these fronts.

  • The online enquiries started flowing in with 179 enquiries directly from the website and another 1802 enquiries in the form of direct phone calls to the business.
  • The huge influx of enquiries eventually helped Paver House establish itself as a more trusted brand in their niche market.
  • VSF also helped the client dominate the first page of Google with multiple search results of the website showing up on the first page on user search queries.
  • We also created a new, beautiful website for the client. This in turn ensured a huge improvement in audience interaction and engagement with the brand.

The Role of our Organic Strategies in the Paver House Marketing Story

The client benefitted hugely from our organic SEO efforts. To begin with, their organic ranking got a top 3 placement on the first page of Google search results for a total of 3 targeted keywords. In addition, the organic positioning of the site is now within the top 10 search results for 12 keywords and within the top 20 search results for 31 search terms.
  • The website now has a very high visibility of over 6%.
  • The number of visitors landing on the website from purely organic searches is over 8000 in number.
  • The overall lead generation for the site has improved and new customers have been facilitating the overall growth of the brand.
Paver House Keywords
Paver House GBM

The Impact of VSF’s GMB Optimization for Paver House

VSF optimized the client’s website for Google My Business listings in order to widen their reach locally. The local listings ensured that more clients were able to approach the brand. A huge number of direction requests were placed by customers using GMB listing to locate the client’s office. This further created an ease of enquiry so that there were over 1700 phone calls coming in within a short period of time. Besides, customers landed on the website over 3000 times because of the GMB listing.

Paver House’s Marketing Efforts Then & Now

VSF has continued to stand by the promise of delivering consistent success for all clients. In case of Paver House, the same can be witnessed in the form of Google Analytics data that clearly spells out how well their digital presence has grown due to the efforts we put in.
  • There has been an overall growth of over 100% in website traffic.
  • Earlier, the client was struggling to get quality leads and enquiries. But now, the growth in the number of new visitors that have reached the site due to VSF’s efforts is over 100%.
  • Lack of a professional website design was costing the client in terms of leads and user retention. However, after VSF’s efforts proved to be a success in terms of design prowess, page views, sessions etc., their bounce rates have gone down and user retention has gone up.
Paver House Analytics

Are you ready to Rise Up on the Internet?

Please allow us to understand the ways in which we can help your business the way we helped Paver House. Give us a call today and we can discuss the specific marketing needs of your company.

It is truly amazing to watch Aaron and his team handpick creative digital campaigns that help move us closer to our core marketing objectives and to achieve success across digital channels. We have benefitted a lot from their expertise and continue to do so.

-Paver House

(813) 606 4171