VSF Case Study

MedBest is a national executive search firm exclusive to the Senior Living industry. Established in 2001, the firm has come a long way in successfully identifying and recruiting executive talent for the full spectrum of senior living organizations across the US. But just like many reputed companies, they too struggled to build a strong online presence in the rapidly evolving digital landscape. That is where VSF stepped in to help them.

Ever since our experts took over the project, we have seen significant improvements in the client’s web performance, lead generation and audience engagement.

• The online enquiries that have been pouring in stand at higher than 90 directly from the website and another 180 in the form of direct phone calls.
• The huge influx of enquiries from potential customers has made the company one of the most sought-after recruitment firms in their niche area.
• A beautiful new website designed by VSF has also helped boost audience interaction with the business.
• VSF has helped MedBest dominate the first page of Google with multiple search results showing up on the first page for the targeted search terms.

The whole objective of our tailor-made organic strategies was to ensure that MedBest’s site ranking improved. The latter automatically led to growth across multiple channels. And now:

VSF optimized the MedBest site for the local Google My Business listings. This allowed the business name to appear in Maps and Local Pack Listings, adding to its visibility. In addition, there has been a better awareness regarding the physical address of the client’s business.

A huge number of direction requests have been placed by potential customers using the GMB listing and it has become considerably more convenient for potential leads to connect with the business. This is evident as over 2010 website visitors have landed on the site via the GMB listing that showed up on the SERP as a result of the target search queries. The client has also received over 180 phone calls because of the GMB listing.

VSF has been consistently helping the client with their marketing efforts. And the success rate of the same can be measured by taking a look at the Google Analytics data.

Allow us to help you with the best digital practices that are crafted to ensure the success of your branding and online marketing. All you have to do is drop us a message. We are just a chat away!

VSF has been helping us get impressive results with SEO, PPC and website management. We are highly optimistic that our association will go a long way as we keep growing because of their expert skills and custom strategies.