VSF Case Study

Lizbeth Potts
Lizbeth Potts

A few stats about how VSF’s digital solutions helped
Lizbeth Potts

Total Website Traffic Reached
Total Leads Achieved
Total Customer Calls
Total Website Page Views
Lizbeth Potts Local Rank

Initially, this client was facing a host of problems with her digital marketing. There was a lack of proper website design, lack of enough leads, lack of invisibility and poor SEO. As VSF took over the project, we were able to help her on all these fronts.

  • The online enquiries started flowing in with 80 enquiries directly from the website and another 240 enquiries in the form of direct phone calls to the business.
  • The huge influx of enquiries eventually helped Lizbeth Potts established herself as a trusted brand and one of the popular attorneys in Tampa and beyond.
  • VSF also helped the client dominate the first page of Google with multiple search results of the website showing up on the first page on user search queries.
  • We also created a new, beautiful website for the client. This in turn ensured a huge improvement in audience interaction and engagement with the brand.

The Role of our Paid Ad Campaigns in the Lizbeth Potts Marketing Story

The client benefitted hugely from our Paid Ad services. There was a huge number of leads that came in from the ads. To be precise, this number was more than 86. In addition, there were another 196 enquiries from customers via phone calls alone, all as a result of our Google Ads strategies.
  • The client’s site got an additional 2000+ website visits as a result of our Paid Ad Campaigns.
  • There has been an overall improvement in her brand awareness and the popularity of her legal services.
  • The ads were displayed to visitors for over 130,000 times! This again displays the resounding success of the paid ad campaigns that VSF put together for this client.
Lizbeth Potts Keywords
Lizbeth Potts  GMB

The Impact of VSF’s GMB Optimization for Lizbeth Potts

VSF optimized the client’s website for Google My Business listings in order to widen their reach locally. The local listings ensured that more clients were able to approach Potts for legal consultation and elaborate cases. A huge number of direction requests were placed by customers using GMB listing to locate the client’s office. This further created an ease of enquiry so that there were over 240 phone calls coming in within a short period of time. Besides, customers viewed the GMB listing via Google search more than 40,000 times.

Liz Potts’ Marketing Efforts Then & Now

VSF has continued to stand by the promise of delivering consistent success for all clients. In case of Lizbeth Potts, the same can be witnessed in the form of Google Analytics data that clearly spell out how well their digital presence has grown due to the efforts we put in.
  • There has been an overall growth of over 135% in website traffic.
  • Earlier, the client was struggling to get quality leads and enquiries. But now, the growth in the number of new visitors that have reached the site due to VSF’s efforts is over 138%.
  • Lack of a professional website design was costing the client in terms of leads and user retention. However, after VSF’s efforts proved to be a success in terms of design prowess, page views, sessions etc., their bounce rates have gone down and user retention has gone up.
Lizbeth Potts Analytics

Are you ready to Rise Up on the Internet?

Please allow us to understand the ways in which we can help your business the way we helped Lizbeth Potts. Give us a call today and we can discuss the specific marketing needs of your company.

Working with VSF has been an amazing journey. The way they have transformed our position in the digital marketplace is truly remarkable. They are very professional, understanding and patient at all times. I look forward to more rewarding digital solutions and campaigns with the team.

-Lizbeth Potts

(813) 606 4171