Here are five quick social media tips:
- Use organic targeting to reach specific audience segments. Facebook and LinkedIn allow you to filter by gender, age, location, interests, industry, company size, and more. With Google+ you can target specific Circles.
- Respond quickly to all customer issues raised on social media.
- Use social media monitoring tools to make this easier.
- Use free social media tools like Hootsuite to schedule posts about product deals. Include promo codes and direct links for purchase.
- Mobile shopping is still on the rise. Optimize your website for mobile devices using responsive design.
- Add a shopping cart to your Facebook page or WordPress site.