There are literally hundreds of online marketing companies in Tampa, which has made a name for itself for the number of trained web designers and SEO specialists in the area. And while it is an easy task to find a company that will be willing to work for you, making sure that you are making the right decision is another matter altogether. With each and every one of them styling themselves as THE best marketing company in Tampa, it is fairly easily to fall prey to the many companies out there that fail to deliver the quality of work they promise. So how do you go about your search for the best marketing company in Tampa for your particular type of business?
HERE ARE THE FIVE FACTORS THAT YOU HAVE TO CONSIDER WHEN CHOOSING THE BEST MARKETING COMPANY IN TAMPA
Website: Before calling to drop an inquiry with a marketing agency, the first thing you look at is their own website. There’s a lot that you can learn about a company through its website alone, such as its background and professional certifications in web design, online marketing, and search engine optimization. But more than these, what you should really pay attention to is a feel of how well the company works. Does it have good, well-written content? Is it easy to navigate through their site? Are there no broken links and under construction pages? Be mindful of these things, for you don’t want a company that can’t even maintain its own site.
Portfolio: A firm that claims to be the best marketing company in Tampa should have the portfolio to go with it. If their portfolio can’t even wow you, it’s more likely they won’t be able to satisfy your clients either. Aside from the quality of their work, also check if their portfolio includes websites that are more or less similar to what you have in mind.
Track Record: Having an impressive portfolio is not enough if it doesn’t have the track record of being able to consistently deliver the results they promise. The best marketing company in Tampa should be able to present a results-based track record that proves they have been and are still successful in promoting businesses and their growth.
References: If a company says it is good at what it does, then its clientele should also say the same. Most companies have testimonials on their sites form businesses they claim to have worked with, but these can be easily faked. It is best to ask for call-to references so you may confirm if they can truly satisfy their customers’ needs. Even if a company has all the factors above, if it is hesitant to give you call-to references, immediately turn the other way and run.
Communication: Even the best marketing company in Tampa should be easy to get in touch with. A marketing firm should work WITH you, not just FOR you. Constant communication is necessary so that you can continuously work together for the improvement of your site and your business’ marketing strategies.
The next time you see an online company ad saying it is the best marketing company in Tampa, don’t easily believe it. Make sure that you take the time to seriously consider these five factors so you can be sure that you are making the safe and smart choice.