Benefits of Website Redesign for Businesses in Tampa FL: Why Should You Update Your Site?

Small and midsize businesses are always at risk of losing customers to big brands. What’s the cost-effective solution? Keep your website updated, and make changes whenever necessary. If there’s a need, go for redesigning your website. Want to know what are the benefits of website redesign in a nutshell? Read this informative post.

A website acts as a salesperson and brand ambassador for your company. If designed user-friendly, SEO-friendly, and mobile responsive, there’s a greater chance of converting prospects into leads. With time, a site needs improvements and upgrades to stay alive in the fiercely competitive online business ecosystem. Therefore, a website redesign is worth it.

Whether an e-Commerce website, a Shopify store, or a basic site with standard 6-8 pages, it needs a revamp after some years. When you notice the bounce rates are high in your WooCommerce site, it’s time to think about a complete redesign. A user-engaging design with an immersive layout is the need of the hour.

A website redesigned with new content (text, images, videos, etc.), graphics, animation, kinetic typography, Flash banners, headers, footers, Hamburger menus, scroll effects, complex gradients, accessibility features, etc. helps convert. Let’s get into the crux.

Why Redesign a Website?

Here are some website redesign benefits you need to understand to maximize ROI, enhance search engine visibility, and boost performance. Apart from these factors, it helps in lead generation, streamlining functionality, and conversion rate. For e-commerce stores, it helps minimize shopping cart abandonment and bounce rates. Let’s delve deeper.

Improves Brand Perception

Your website acts as a first impression, just like a salesperson or receptionist at the front office. Therefore, it must be redesigned to attract and retain prospects, converting them into potential customers. Gone are those days when you could get away with a basic-looking website with generic content. Customer tastes and preferences have changed over the years.

Your website needs to portray your brand, products, wares, and services positively to customers, with all the necessary information in a systematic and organized way. In short, a niche must be user-friendly and SEO-friendly. If a first-time visitor clicks on your Home Page, landing page, or service page(s), he/she must be blown away by the design, graphics, and overall layout. This helps in uplifting your brand presence among your new and existing customers.

If the brand identity is bold and dynamic, you automatically get repeat customers. This is exactly where the services of a top web design company in Tampa comes into the scene. It can help redesign a site with the latest tools, plugins, and software to ensure a better UI/UX quotient.

It is important to redesign your site according to the taste of your targeted audience, and their search patterns, and by understanding their online information-gathering methods. Thus, brand identity is one of the key factors when you consider the benefits of website redesign.

Enhances User Experience

A website is about providing easy and concise information to users. But if it fails to satisfy their needs, you must consider a page redesign or layout upgrade. An improved user experience helps reduce shopping cart abandonment and bounce rates.

Page loading speed is one important aspect of enhanced UX. Then comes accessibility, typography, white space optimization, seamless navigation, and CTAs. FYI, call-to-actions significantly enhance the user-experience quotient of a site. A smooth and seamless UX keeps visitors returning to your site.

The bottom line is, that if users cannot find relevant information specific to their needs, they would go elsewhere. So, the best way to retain them is by having a mobile-responsive and fast-loading site, which is easy to navigate through.

Improved Sales and Conversions

A custom website revamp significantly increases the chances of conversion and sales through increased visitor footfalls or web traffic. When your site is lacking in key areas like graphics, animation, cinematic & dynamic scroll effects, Flash-based banners, CTAs, smart Hamburger menus, headers, and footers, it’s time to rethink. Yes, it is the design and overall layout, which needs a makeover.

If a user finds a site engaging, immersive, easy to navigate through, user-friendly, and highly accessible, he/she makes a positive buying decision. This results in improved sales figures, conversion rate, and online revenue generation. For example, if an e-Commerce website has a complicated Add-to-Cart and Checkout process, it loses sales.

To drive more traffic to your site, you need a revamped home page/landing page design, which is SEO-friendly and conversion-optimized. Here, you can incorporate a CMS with advanced content management features.

Improved SEO Presence and Visibility

As a search engine optimization strategy helps push a site to the top of Google ranking, it is imperative to have an SEO-friendly site. A niche with stellar SEO features, compatible with all search engine analytics tools & software, ranks on the first page of SERPs. Therefore, you need to redesign a site, keeping in mind the best organic ranking practices, and following the Google Webmaster Guidelines.

A clean site with proper URL structure, optimized Meta Tags (Meta title & Meta descriptions), internal links, high-value backlinks, titles, headers, footers, body copy, etc. helps in ranking. So, a website redesign with SEO in mind, and with the integration of tools like SEMRush, Google Webmaster Tools, Ahrefs, etc. are key to achieving improved rankings and visibility.

Moreover, informative content and unique text improve the chances of conversion. When these features are incorporated, along with a CMS, your site is bound to achieve the desired presence.

Catering to Mobile/Android Device Users

With the rapid growth in smartphone users globally, a company website or Shopify store must be redesigned in a mobile-responsive way. Your site would open seamlessly on all mobile/Android devices, irrespective of screen size and resolution. Here, an expert website redesign agency with a proven track record in mobile-friendly web design can be contacted.

A site that opens effortlessly on an iPhone, iPad, tablet, or laptop without image/text distortion or pixel breakup is considered a mobile-optimized design. This is mainly to convert prospects who search for information on their mobile devices. Users with a satisfying website browsing experience convert to leads. Therefore, a mobile-responsive design is the need of the hour to influence buying decisions.

The bottom line is to provide a seamless user experience across devices. It is to retain mobile visitors often frustrated with slow-loading pages and distorted images on smaller screens.

Enhancing Web Functionality

When a website becomes old and outdated, it lacks advanced features. This adversely hampers user engagement, CSAT indices/scores, conversion rate, website traffic, and search engine visibility. It results in an increased bounce rate, which is bad for any online business or store.

You need a website redesign strategy to add the latest functionality and features. A site needs robust built-in features, and which can be easily integrated with external software. A Shopify store with an improved checkout process fares better in the competition. Features like Live Chat, multi-language translation, Shopping Cart, Wheel of Fortune App, or technologies for running A/B tests directly in your dashboard can help a site stand out.

Drive Traffic

This is one of the main benefits of website redesign that cannot be ignored, and needs a special mention. A well-designed site with a clean layout, smart call-to-actions (CTAs), SEO-optimized content, easy navigation, and ADA-WCAG-compliant accessibility features help drive more traffic.

It is the aesthetic appeal of a site with immersive and engaging content that helps drive traffic to any page. Hence, a web redesign to increase the interactiveness of a niche is worth the effort. Websites with a dedicated blog page have a greater chance of achieving the best rankings in SERPs. The Google Bot understands the relevance of information and ranks a site favorably.

When a site is redesigned with advanced features, it increases the chances of being visible on social media platforms, where potential customers are looking for credible information. This automatically boosts website traffic and social shares.

Build Trust and Rapport

With a redesigned website, you can create a robust brand presence among your existing customers and prospects. When a niche is designed to be user-friendly, it instills confidence among potential customers. They think highly about your company or brand in a specific geographic region. A sub-standard website with basic features fails to garner the trust and confidence of clients.

You must upgrade your site with the latest security features, HTTPS protocols, payment gateway, checkout process, shopping cart, clean layout, and fast loading. Then comes content, which comprises HD images, graphics, videos, and text with bold fonts. Lastly, a proper URL structure with optimized Meta titles & Meta descriptions holds the key.

The bottom line is to look aesthetically appealing to all first-time visitors, open seamlessly on all devices, load fast irrespective of page size, and be highly user-friendly and accessible. A site with smart menu options, engaging graphics, a logo, and parallax scrolling is bound to generate trust among prospective clients.

If you want to know more about the benefits of website redesign, contact the expert professionals of VSF Marketing in Central Florida. It is a specialist digital marketing agency in Tampa with a proven track record in WordPress web design & development, digital marketing, SEO, SMO, SMM, content marketing, reputation management, and more. Call now for a no-obligation quote and a one-to-one consultation!